Commercial aircrafts (such as Boeing 787 Dream liner) for Airline Research Proposal

Commercial aircrafts (such as Boeing 787 Dream liner) for Airline Industry (such as Qatar Airways) - Research Proposal Example In this paper, the purpose is to present a sales proposal to one of the leading airline companies, Qatar airways on behalf of the Boeing Commercials. Boeing 787 Dream liner is one of the aircrafts that Boeing Commercials is fond of producing and one that has caused great excitement in the airline industry. Its development started in 2003, but it was not until 2009 that the first flight took off in an amazing way. The Boeing 787 Dream liner offers a host of comfort not just to the airline companies, but also to the clients. First, this plane is the first of its kind especially concerning fuel-efficiency. The previous version Boeing 767 consumed more fuel than this make, and this simply means that Qatar Airways will save money in terms of fuel efficiency. Earlier, it was asserted that no business is started without profitability being the target; profitability is only realized when the selling prices exceed the buying one. Thus, this plane will ensure Qatar Airways’ fuel expenses fall significantly, by 20% to be precise (Barratt & Dowd, 2014); this will translate to a higher profit margin. Composites materials have been used in the making of this plane in a bid to ensure that fuel efficiency becomes a reality besides providing the need noise reduction. Additionally, the plane is two-engine, and this means its speed is somewhat higher than both its competitors and predecessors. There is a 3-class setting in the plane, a windshield that is four-paneled among other features, which make the plane outstanding (Barratt & Dowd, 2014). In addition to all these, the plane is already operating in a number of other companies, and has full approval Federation Aviation Authorities (FAA). Businesses thrive mainly because of the networking capability its owner has, and this calls for the right partnerships (Khalid, 2006). This would require that the other

Concept of McLuhan's definition of Hot media Assignment

Concept of McLuhan's definition of Hot media - Assignment Example McLuhan’s various comparative arguments over the importance of the medium rather than the content of the medium, quoting examples from various facets of life are analysed to prove that hot media has the power to change the past traditions and bring a revolutionary change in society. The article finally reaches on the conclusion that views of McLuhan on the concept of hot and cool mediums are still relevant and are respected widely in the present time of high definition digital technologies. Introduction of Concept Before considering and arguing in favour or against the concept of McLuhan’s definition of hot media, it is more relevant to know what a concept means. â€Å"Concepts are centres of vibrations, each in itself and everyone in relation to all others,† (Deleuze and Guattari, 1994:23). Concepts have got transformed in the wake of vast coverage of distinctly different theoretical writings on the digital age. It has proved one fact that concepts are elastic i nstruments that emerge from the solutions of the current problems. It is more applicable in the current context of huge changes occurring in social and cultural settings (Flew, 2007). Conceptual work can primarily be divided into three categories, as based on its usage. The first is related to such concepts that are universal in appeal although it is not a stable definition, as concepts go on changing; it is the tendency to mutate over time and between various cultural contexts, taking meanings far distanced from those earlier conveyed. As Bruno Latour (2000)) talks of 'recalcitrant objects' concepts can also be recalcitrant: such concepts can be considered but it is an arduous task to review and analyse them. Concepts attract arguments both in favour and against them, turning them to various meanings, which makes it all the more difficult to bind them in a single clear-cut definition (Flew, 2007). Gane (2003)) and Haraway (1997)) have quoted Georg Lukacs and the Frankfurt School in the context of commoditisation of knowledge, which is irrespective of whether it is scientific or creative innovation. Another form, named intellectual property has further plastered this process. The purpose of such concepts, according to Donna Haraway (2004: 335)) is to be used as 'thinking technologies' to state and measure some of the major social and cultural changes of the times. Arguments in Favour of the Definition of Hot Media The concept of ‘hot media’ presented by McLuhan, related to the concept of information, is very complicated. Theorists also hesitate to describe its meaning. Claude Shannon and Warren Weaver, who have written on the concept of information, have defined information as an empirical measure rather than a physical trait. This approach has impacted media theorists like Marshall McLuhan and at the same time has also been criticised by feminist writers, such as Donna Haraway and Katherine N. Hayles, who find fault in taking out information from the medium or physical body in which it is flashing. This criticism reinforces a physical theory of information, which is tested by thinking of information as a part of a vast, structural network of informatics. Dona Harraway has also followed this route to observe a link between the physical and the semiotic via the research of entities that have both the physical characters and presence of new governance on intellectual property such as the Flavr Savr tomato (Flew, 2007). McLuhan initiates discussion by

Pros and cons of inserting a chip or radio frequency identification Essay

Pros and cons of inserting a chip or radio frequency identification device into an individual - Essay Example Our comfort factor in swiping credit cards or tapping cellular phones at certain POS shows that we think nothing these days of the personal information that it shared with others. Knowing all these factors, I cannot help but wonder as to why there is so much discussion over the pros and cons of implanting an RFID chip just under our skin when such technology is meant to insure that we will get ample and accurate medical care each time we pay a visit to the doctor or the emergency room. It creates an almost perfect healthcare system for us in that way. Companies like VeriMed, who are tasked with the creation of these ID chips assure the patients that procedure for implanting the chip and the accompanying stored information pose no danger to the patient. In fact, listening to their explanation about the importance of the microchip implant is quite logical. VeriMed representatives (â€Å"Patient: For Patients, Caregivers and Loved Ones,† n.d.) assure the patients that it is : .. the first and only FDA-approved patient identification system that uses an implantable microchip. While that may sound like science fiction, its really down-to-earth, common sense when it comes to your life. About the size of a grain of rice and inserted just under your skin in the back of your right arm, each VeriMed microchip contains a unique identification number that emergency personnel may scan to immediately identify you and access your personal health information - facilitating appropriate treatment with less delay. Such an argument actually makes sense when you think about it because in emergency situations wherein the patient is incapable of answering doctor and nurse questions, a mere scan of the chip will tell the doctors exactly what they need to know about their patient. With the chips ability to â€Å"speak† for the patient in a way, a patient is

Concept of McLuhan's definition of Hot media Assignment

Concept of McLuhan's definition of Hot media - Assignment Example McLuhan’s various comparative arguments over the importance of the medium rather than the content of the medium, quoting examples from various facets of life are analysed to prove that hot media has the power to change the past traditions and bring a revolutionary change in society. The article finally reaches on the conclusion that views of McLuhan on the concept of hot and cool mediums are still relevant and are respected widely in the present time of high definition digital technologies. Introduction of Concept Before considering and arguing in favour or against the concept of McLuhan’s definition of hot media, it is more relevant to know what a concept means. â€Å"Concepts are centres of vibrations, each in itself and everyone in relation to all others,† (Deleuze and Guattari, 1994:23). Concepts have got transformed in the wake of vast coverage of distinctly different theoretical writings on the digital age. It has proved one fact that concepts are elastic i nstruments that emerge from the solutions of the current problems. It is more applicable in the current context of huge changes occurring in social and cultural settings (Flew, 2007). Conceptual work can primarily be divided into three categories, as based on its usage. The first is related to such concepts that are universal in appeal although it is not a stable definition, as concepts go on changing; it is the tendency to mutate over time and between various cultural contexts, taking meanings far distanced from those earlier conveyed. As Bruno Latour (2000)) talks of 'recalcitrant objects' concepts can also be recalcitrant: such concepts can be considered but it is an arduous task to review and analyse them. Concepts attract arguments both in favour and against them, turning them to various meanings, which makes it all the more difficult to bind them in a single clear-cut definition (Flew, 2007). Gane (2003)) and Haraway (1997)) have quoted Georg Lukacs and the Frankfurt School in the context of commoditisation of knowledge, which is irrespective of whether it is scientific or creative innovation. Another form, named intellectual property has further plastered this process. The purpose of such concepts, according to Donna Haraway (2004: 335)) is to be used as 'thinking technologies' to state and measure some of the major social and cultural changes of the times. Arguments in Favour of the Definition of Hot Media The concept of ‘hot media’ presented by McLuhan, related to the concept of information, is very complicated. Theorists also hesitate to describe its meaning. Claude Shannon and Warren Weaver, who have written on the concept of information, have defined information as an empirical measure rather than a physical trait. This approach has impacted media theorists like Marshall McLuhan and at the same time has also been criticised by feminist writers, such as Donna Haraway and Katherine N. Hayles, who find fault in taking out information from the medium or physical body in which it is flashing. This criticism reinforces a physical theory of information, which is tested by thinking of information as a part of a vast, structural network of informatics. Dona Harraway has also followed this route to observe a link between the physical and the semiotic via the research of entities that have both the physical characters and presence of new governance on intellectual property such as the Flavr Savr tomato (Flew, 2007). McLuhan initiates discussion by

Marketing Essay Example for Free

Marketing Essay Having read the chapters from Lovelock, Wirtz, Key Lu (2005) and Masterson Pickton (2010), what did you find most interesting about services marketing and why? Answer:In this chapter, the most interesting about services marketing is the growth of the service economy. In numerous countries, increased productivity and automation in agriculture and industry, combined with growing demand for both new and traditional services, have jointly resulted in a continuing increase over time in the percentage of the labor force that is employed in service. In recent years, the development of technology, especially IT and telecommunication, has became more crucial in services. The opening up of the service economy means that there will be greater competition. In turn, more competition will stimula innovation, not least through the application of new and improved technologies. Having read the chapters from Lovelock, Wirtz, Key Lu (2005) and Masterson Pickton (2010), what concepts or ideas relating to services marketing did you find most difficult to understand and why? Answer: In my opinion, the most difficult to understand concept is â€Å"People are often part of the product†. The difference between ones service and another often lies in the quality of employees who serve the customers. Service firms need to devote special care to selecting , training,and motivating those employees who will be serving customers directing. At the same time, firms have to manage and shape customer behavior, as the type of customers who patronize a particular service business can shape the nature of the service experience. I think it only proof that the people is very important in doing service. Why people are part of product? It make me confused. Having read the chapters from Lovelock, Wirtz, Key Lu (2005) and Masterson Pickton (2010) outline four generic differences between good and services. How do these differences impact on the marketing of service products? Answer: there are 4 generic differences between good ans services. First, goos are tangible while services are intangible. As a result, services can not be inventoried, easily patented and readily displayed or communicated. In addition, pricing is more difficult. Second, goods are standardized while services are heterogeneous. So service delivery and customer satisfaction depend on employees and customer actions. Service quality depend on many uncontrollable factors. Third, for goods, production separate from consumption, but for services, simultaneous production and consumption. As a result, people participated in will affect each other. Fourth, goods are nonperishable while services are perishable. So it is difficult to synchronize supply and demand with services. And services can not be returned or resold. Having read chapter fourteen of the prescribed text Armstrong et al (2012) what did you find most interesting about socially and ethically responsible marketing and why? Answer:The most interesting about socially and ethically responsible marketing is the marketing’s impact on society as a whole. There are several impacts, such as false wants and too much materialism, too few social goods, cultural pollution. For false wants and too much materialism, critics have charged that the marketing system urges too much interest in material possessions, and that the Western world’s love affair with worldly possessions is not sustainable. People often are judged by what they own,rather than by who they are. The critics do not view this interest in material things as a natural state of mind, but rather as a matter of false wants created by marketing. Marketers stimulate people’s desire for goods and create materialistic models of the good life. Having read chapter fourteen of the prescribed text Armstrong et al (2012) what concepts or ideas relating to did you find most and why? Answer: the most difficult to understand relating to socially and ethically responsible marketing is that critics charge the marketing system with creating cultural pollution. Commercials interrupt serious programs; pages of ads obscure magazines; billboards mar beautiful scenery; spam fills our inboxes. However, why say these interruptions continually pollute people’s minds with messages of materialism, sex,power or status. Most ads have its culture of products or companies, and some of them can bring a good culture value about consumption to people. In addition, advertisers are making their ads more entraining and informative. Outline and discuss four social criticisms of marketing. How would adopting a societal marketing orientation help to overcome these criticisms? Answer: the societal marketing orientation is the idea that the organisation should determine the needs, wants and interests of target markets and deliver the desired satisfaction more effectively and efficiently than competitors, and in a way that maintains or improves society’s wellbeing. Sustainable marketing calls for products that are not only pleasing but also beneficial. Products can be classified according to their degree of immediate consumer satisfaction and long ran consumer benefits. Marketers should take the whole society into account when they doing marketing. Deficient products have neither immediate appeal nor long-run benefits. Pleasing products give high immediate satisfaction but may hurt consumers in the long run. What the society wants is desirable products, which give both high immediate satisfaction and high long-run benefits. Concentrating more on social interests can help to overcome these criticisms. Based on your own experiences, what are the advantages for marketers in using social media as part of their marketing communications strategies? Answer: there are several advantages for using social media marketing. First, it is much cheaper. Traditional advertising methods can be costly for businesses while Its free for businesses to sign up for popular social media networks, so its an affordable way to promote products and services, while building relationships with customers. Second, instant. With social media, you can announce a sale or special event as soon you finalize plans. Social media gives business owners the ability to share information, such as blog posts, tips and ideas and coupons instantly. third, interact. People can interact with consumers directly through social media, and social media marketing enables people to provide them with assistance on-the-spot. Social media networks also gives people a chance to interact with other entrepreneurs and leaders in their industries. Fourth, using social media marketing can get a huge database of ideas. On the social sites, there are many looking for answers to their problems. People are looking for solutions and one of the places they are looking is in social media where they might be following one of their teachers such as a blogger or mentor. Based on your own experience, what are the disadvantages or risks for marketers in using social media as part of their marketing commuications strategy? Answer: there are several disadvantages of using social media marketing. First, the wrong online brand strategy could put people at a viral social disadvantage and may even damage people reputation, i. e, when person makes a mistake offline, a few will know but when he make a mistake in front of hundreds or thousands of his online audience, most of them will know. Second, in order to get social media’s full effect, you need to understand how it works, when and how to use it and which channels to focus on depending on your end goal of using social media. Third, social media can have a negative influence on worker productivity. Employees may waste valuable time using social media channels such as Facebook and Twitter. They can also use social media to attack the company’s reputation. Fourth, when social media is used excessively or in the wrong way, it could have serious detrimental outcomes on both mental and even physical health of individuals. In addition, social media may open possibility for hackers to commit illegal crime such as fraud, spam and virus attacks. People falling prey to online scam may also increase, resulting in data or identity theft.

Dilmas Impeachment: the Brazilian Last Political Crush

Dilmas Impeachment: the Brazilian Last Political Crush Introduction After a year of investigations, on 31 August 2016, Dilma Rousseff, the 36th President of Brazil and the first woman to occupy this position in the countrys history, was removed from Presidency of Brazil by the Senate for breaking fiscal laws and alleged illegally manipulation of government account. Thus, Rousseff was replaced by her vice president and alliance partner Michel Temer, in the hope that he would be able to manage Brazils economic situation. However, Ms Rousseff alleged that the impeachment proceedings were commensurate to a coup dà ©tat against her government. Since Ms Rousseff allegedly believed to be the victim of a coup fomented by her politics opponents, the Brazil local media defined the impeachment as a lawful act, hardly questioning if the hypothetical coup happened or not. Above all, Michel Temer is currently one of those less popular politicians in Brazil. Methodology This research was conducted by a succinct search for newspaper articles (available on the web) that have been written about Dilmas impeachment, especially those published on 31st August and 1st September of 2016. Three articles were used from three different newspapers. They are: The Washington Post, The New York Times and The Guardian. To help with the facts, this report is also based on one opinion article written by a Brazilian Historian and Journalist Juremir Machado in the same year. Main Points / Discussion This report has the main topic to explain briefly what happened during Ms Rousseff impeachment process from the point of view of the sources selected on the day that she was ousted as Brazils President. The political crush Despite Rousseff has used all legal means to defend herself she was taken from power on 31st August 2016. The Senate said that the impeachment was provided by the Brazilian Constitution and has all the guise of legitimacy (Machado, 2016). As reported by The New York Times, when the Senate impeachment Ms Rousseff, it also ended to 13 years of governing by the leftist Workers Party. Which was coming from an era that Brazils economy had surged, expanding the countrys profile on the world stage (Romero, 2016).   The Guardian News said that not only during Rousseff administration Brazilian economy was about to stand trial, but also for decades. Equally, large number of the members of Brazilian political class have been implicated in corruption investigation (Machado, 2016). For example, the man who initiated the impeachment process, Eduardo Cunha, former president of the Chamber of Deputies, is being accused of money laundering and tax evasion. Even Michel Temer, the man who assume d Dilmas place is being investigated for money laundering (Lopes Phillips, 2016). Brazils democracy The Guardian remembers that only two of the last eight directly-elected presidents had completed their terms. As a matter of fact, two presidents had been impeached, one removed in a military coup, one killed himself, one died before taking power and another had resigned (Watts, 2016). Hence, its possible affirm that Brazils democracy is very sensitive to any crushing. Its only past 30 years since the end of Brazils military dictatorship and because of that, Brazilian democracy still raw and probably too young to deal properly with the corruption scandals. The new man in charge The New York Times alleged that her impeachment might not restore public confidence in Brazils leaders, or diminish the corruption that pervades the politics and said that it only will transfer the power from one corrupted party to another. Michel Temer situation at government seems to be just as unhinged. Per, The Washington Post Michel Temer belongs to the more conservative Brazilian Democratic Movement Party, and is trying to introduce austerity measures to right the economy (Lopes Phillips, 2016). The Washington Post says: Temer is as unpopular as Rousseff, and whether he can muster the political support for such changes was unclear (Lopes Phillips, 2016). What is happening next In accordance with The New York times, being Ms Rousseff deposed, there is a possibility of the conservative speeches grow even more powerful in the country. Therefore, the party would be damaged as well possibly turning impossible a new re-election. Now, is waiting for the next direct election which is happening next year, in 2018. According to The Guardian, big protests anti-impeachment were seen in many cities in Brazil during the week of Ms Rousseffs judgment, demonstrating that the population did not totally accept the impeachment results. Conclusion Based on the research, it is unanimous between the articles that Dilmas administration wasnt the best for Brazil. However, the articles also investigated the fact that Michel Temer is part of the opposition party, letting understand that maybe the problem can be deeply in Brazils democracy. Michel Temer and his party are in the same way that Ms Rousseff a not better option for Brazil political condition. The sources also believed that the fact of Ms Rousseff was a former revolutionary against the military dictatorship could influence her to be ousted from the government. Nevertheless, we are talking about recent facts, in other words, Brazils crisis is part of history of the present time, running now without soon ending. References Lopes, M. Phillips, D. (2016, August 31). Brazilian President Dilma Rousseff ousted in impeachment vote. The Washington Post. Retrieved from https://www.washingtonpost.com/world/the_americas/brazilian-president-dilma-rousseff-faces-final-impeachment-vote/2016/08/30/c85173d4-6ee7-11e6-993f-73c693a89820_story.html?utm_term=.77cd305a0e35 Romero, S. (2016, August 31). Dilma Rousseff Is Ousted as Brazils President in Impeachment Vote. The New York Times. Retrieved from https://www.nytimes.com/2016/09/01/world/americas/brazil-dilma-rousseff-impeached-removed-president.html?_r=0 Watts, J. (2016, September 1) Brazils Dilma Rousseff impeached by senate in crushing defeat. The Guardian. Retrieved from https://www.theguardian.com/world/2016/aug/31/dilma-rousseff-impeached-president-brazilian-senate-michel-temer Machado, J. (2016, August 27). Opinià £o: Queda de Dilma ou à © golpe de Estado ou à © farsa. Correio do Povo. Retrieved from http://www.correiodopovo.com.br/blogs/juremirmachado/2016/08/8983/le-monde-desmascara-o-golpe/

Elvis Life :: essays research papers

On a hot Saturday afternoon in the late summer of 1953, a beat up ford pickup truck sat in front of The Memphis Recording Studio, where, anyone for 4 dollars a pop could make themselves a record. The truck driver- an eighteen year old, aspiring country music singer who made only $40 a week as a deliveryman for crown electric had saved up four dollars to sing and play guitar as a late birthday present for his mother. A woman by the name of Marion Keisker made conversation with the young man. â€Å"What kind of singer are you?† She asked him. â€Å"I sing all kinds,† he said. â€Å"Well, who do you sound like?† she asked. â€Å"I don’t sound like nobody,† he replied. â€Å"Do you sing hillbilly?† she asked. â€Å"Yeah, I sing hillbilly,† he said. â€Å"Well, what hillbilly do you sound like?† she asked. â€Å"I don’t sound like nobody,† he said. It was at last the young man’s turn. Ms. Keisker went to the back of the studio to get everything setup and decided to stay back and listen to him sing. For his first number, he chose â€Å"My Happiness,† a popular song sung by the Ink spots, and for the his second number, â€Å"That’s When your Heart Ache Begins.† On both songs he accompanied himself on guitar. While performing his first number Ms Keisker was very impressed and secretly recorded the last part of the first song and all of the second song. The Monday morning she gave the tape to Sam Phillips her boss and president of Sun Records. Phillips was very impressed with the young man’s voice. Who would have thought that this silly little recording would soon make a young man the â€Å"King of Rock N’ Roll!† On January 8, 1935, Gladys and Vernon Presley gave birth to a stillborn to whom they gave the name Jesse and 35 minutes later gave birth to his identical twin Elvis Aaron Presley. Elvis was born in East Tupelo Mississippi and was raised by his mother and father who were extremely over protective of him and taught him to be very well behaved and polite. From a very young age Elvis showed evidence of having an exceptional singing talent. By the age of eight he was singing hymns with his mother and father at camp meetings, revivals, and at the Sunday morning services of the First assembly of God Church.